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Protective Stadium

The Birmingham-Jefferson Convention Complex (BJCC) and Protective Life Corporation (Protective) announced today a 15-year agreement for the naming rights sponsorship of Birmingham’s new multi-use stadium, which will now be called Protective Stadium.

Entertainment District

The BJCC campus also includes Alabama’s largest hotel in the 757-room Sheraton Birmingham as well as The Westin Birmingham Hotel and the Uptown Entertainment District.

Updates

The stadium is expected to be completed in 2021. Lead Architect Populous is finalizing stadium designs for the $174 million open-air stadium.

Protective is proud to partner with the BJCC to make this stadium a reality. This is more than a stadium – it’s an opportunity for our community to continue thriving,” said Rich Bielen, President and Chief Executive Officer, Protective. “We are invested in Birmingham’s future and remain committed to creating positive local impact – a cornerstone of our company’s foundation for more than 110 years.”

Big things can happen when we collaborate toward a shared vision. I believe Birmingham has a bright future ahead, and Protective is proud to be part of this project.”

ABOUT PROTECTIVE LIFE

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. The company traces its roots to the corporation’s flagship company, Protective Life Insurance Company – founded in 1907. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing – for its employees, distributors, and most importantly, its customers. The company’s home office is located in Birmingham, Alabama, and its 3,000+ employees are located in offices across the United States. For more information about Protective, please visit www.Protective.com.

The Birmingham-Jefferson Convention Complex is Alabama’s foremost convention, meeting and entertainment center. It is home to two exhibition halls offering generous space for trade shows and exhibitions and three entertainment venues including the state’s largest Arena and Concert Hall. The BJCC campus also includes Alabama’s largest hotel in the 757-room Sheraton Birmingham as well as The Westin Birmingham Hotel and the Uptown Entertainment District. For more information about the BJCC, please visit www.bjcc.org.

ABOUT THE BJCC